Selling and Caring

There is an old saying about salespeople. Ok, there are lots of sayings about sales people. It all boils down to one thing. You can not trust a salesperson. Isn’t a salespersons job to separate you from your money? Sure you might say a car salesman is not the same as a puppy salesman. And maybe you have had all good sales experiences. Lucky you. Most people have a strong uncomfortable suspicion about the motive of the person trying to “sell them” something.

So is it possible to sell and care? I mean to care about someone and sell them a product? Of course it is! The challenge is that sales people are generally motivated by money. They often walk a fine line between service and profit. Not only that, but their job could be tied directly to their profit margins. Sometimes salespeople are just greedy and will happily pick your pocket, smile, and shake your hand.

What about caring? A salesperson that treats his/her customers well gets repeat business and a great word of mouth exposure. A salesperson who robs his/her clients will eventually get what is coming to him/her. When I deal with a salesperson, I want to know how long he/she has been in that position. The longer the better! I want to make sure that he/she has the experience to serve me.

My favorite is when a salesperson asks questions to customize my order. He/she goes the extra mile to make sure the purchase is in my best interest. If I have to pay someone’s commission, it might as well be the person who went the extra mile on my behalf. There is a give and take between consumer and salesperson. He/she gets your money and in exchange, you get the goods. Not every salesperson cares. I’m willing to pay more to the ones who do. The tailor (Men’s Warehouse) who made me look great, the online store that accepts all my returns (Amazon), and the many companies and salespeople that take care of me. They get my money and my business over and over again!

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